Privacy Policy

Last updated: December 1, 2025

This Privacy Policy explains how Badger Truck Refrigeration, Inc. (“BTRAC,” “we,” “us,” “our”) collects, uses, shares, and protects information when you use www.btrac.com and any site pages that link to this policy (the “Site”).

1) Who we are & scope

We sell parts and services for heavy-duty HVAC and related products. This policy covers information collected on this Site and through our customer service channels related to the Site.

2) What we collect

We collect information in three ways:

a) You provide it

Account and checkout details (name, email, phone, billing/shipping address).
Order contents, returns, and support messages.
Optional info you choose to share (notes, preferences).

b) Collected automatically

Device and usage data (IP address, browser, pages viewed, timestamps).
Cookies and similar tech for sign-in, cart, analytics, and site performance.

c) From service providers

Payment status from our payment processor.
Shipping status from carriers.
Fraud-prevention and security signals.

We do not knowingly collect sensitive personal information through the Site.

3) How we use information

Orders & accounts: process orders, payments, shipping, returns, and account management.
Customer support: respond to requests and troubleshoot issues.
Site operations: secure the Site, prevent fraud, and improve performance.
Marketing (with choice): send product updates, specials, and policy notices. You can opt out of marketing at any time.
Compliance: meet legal, tax, and auditing requirements.

Legal basis (EU/UK visitors)

Contract: to process your orders and provide the Site.
Legitimate interests: improve and secure the Site, prevent fraud, and market to customers.
Consent: for certain cookies/marketing where required.
Legal obligation: keep records we must retain.

4) How we share information

We do not sell personal information. We share only as needed with:

Service providers: payment processing, shipping, IT/hosting, analytics, email delivery, and customer support.
Fraud/security providers: to protect accounts and transactions.
Legal/disclosure: if required by law, to enforce terms, or protect our rights or users.

Service providers may process data on our behalf under contracts that limit their use of your data.

5) Cookies & similar technologies

We use cookies to:

Keep you signed in, remember your cart, and improve navigation.
Measure traffic and performance (analytics).
(If enabled) Show relevant ads or limit the same ad from repeating.

You can manage cookies in your browser. Some features may not work without essential cookies. Where required by law, we request consent for non-essential cookies.

6) Your choices & rights

Email choices: Unsubscribe from marketing emails at any time (order and service messages may still be sent).

Access, correction, deletion: Ask us to access, correct, or delete your information. In some cases we may keep data we must retain (e.g., tax, fraud prevention).

U.S. state privacy rights (e.g., CA/CO/CT/VA/UT): Depending on your state, you may have the right to:

Know/Access the categories and specific pieces of personal information we collected.
Delete personal information (subject to legal exceptions).
Correct inaccuracies.
Opt out of targeted advertising or certain data sharing (we do not sell personal information).
Limit use of sensitive personal information (not collected via this Site).

To exercise rights, contact us (see Contact). We will verify your request. You may use an authorized agent as allowed by law.

Nevada: We do not sell personal information as defined by Nevada law. You may still submit an opt-out request.

7) Notice at collection (California)

Categories we collect: identifiers (name, email, phone, address), commercial information (orders), internet activity (usage data), and inferences for site improvements.
Purposes: fulfill orders, provide and secure the Site, analytics, customer support, and limited marketing.
Retention: see Section 8.
“Selling”/“Sharing”: we do not sell personal information. If we ever engage in “sharing” for cross-context behavioral advertising, we will offer a state-specific opt-out mechanism.

8) Data retention

We keep personal information only as long as necessary to provide the Site and services, comply with legal obligations, resolve disputes, and enforce agreements. Typical examples:

Order and tax records: up to 7 years (or as required by law).
Account data: while your account is active and for a reasonable period after inactivity.
Support records and analytics logs: for operational needs, then anonymized or deleted.

9) Security

We use administrative, technical, and physical safeguards to protect personal information. Sensitive data (like payment card details) is encrypted in transit. Only employees who need access for their roles (e.g., billing, customer service) are granted access. No method of transmission or storage is 100% secure.

10) Children’s privacy

Our Site is not directed to children under 13. We do not knowingly collect data from children. If you believe a child has provided personal information, contact us so we can delete it.

11) Do Not Track

Some browsers send Do Not Track signals. There is no industry standard for DNT. We currently do not respond to DNT. We will revise this policy if standards emerge.

12) International visitors

If you access the Site from outside the U.S., your information may be processed in the U.S. and other countries with different data protection laws. Where required, we rely on appropriate safeguards for cross-border transfers.

13) Links to other sites

We are not responsible for the privacy practices of other websites. Review their policies when you leave our Site.

14) Changes to this policy

We may update this policy from time to time. We will post the updated date at the top. If changes are significant, we may provide additional notice.

15) Contact us

Badger Truck Refrigeration, Inc. (BTRAC)
Phone: 715-874-6811
Email: customerservice@btrac.com
Address: 6302 Texaco Dr. Eau Claire, WI 54703